Also Read - Made to Stick
I also finished Made to Stick by Chip Heath and Dan Heath and really enjoyed it and found it insightful.
The brothers tackle here the reasons that some ideas "stick" and some, usually important ideas, die an ignominious death.
Made to Stick is a great book for entrepreneurs – a must read! Why – because entrepreneurs need to communicate ideas about their “new thing” that they need to stick in the minds and hearts of employees, customers, partners and the public.
SUCCESs is the model
SIMPLE
UNEXPECTED
CONCRETE
CREDIBLE
EMOTIONAL
STORIES
Posted by StartupNotes at 5/13/2011 4:09 PM 
Categories: Team and Talent, Marketing, General Entrepreneurship, Leadership and Attitude, Executing to Plan
Categories: Team and Talent, Marketing, General Entrepreneurship, Leadership and Attitude, Executing to Plan
Comments