Just finished...Switch – How to Change Things when Change is Hard
I really enjoyed the book, "Switch – How to Change Things when Change is Hard" by Chip Heath and Dan Heath
Switch is a great book for entrepreneurs because entrepreneurs want customers to change! It is good for organizational change, personal change, and customer change. The key elements of the Change strategy are:
1) DIRECT the Rider (FOLLOW THE BRIGHT SPOTS, SCRIPT THE CRITICAL MOVES and POINT TO THE DESTINATION)
2) MOTIVATE the Elephant (FIND THE FEELING, SHRINK THE CHANGE, GROW YOUR PEOPLE) and
3) SHAPE the Path (TWEAK THE ENVIRONMENT, BUILD HABITS, RALLY THE HERD)
Visit the Switch website for more insights
Posted by StartupNotes at 5/11/2011 12:06 PM 
Categories: Team and Talent, Marketing, General Entrepreneurship, Leadership and Attitude, Startup Therapy
Categories: Team and Talent, Marketing, General Entrepreneurship, Leadership and Attitude, Startup Therapy
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