After walking over 1 million square feet of tradeshow space at the 2010 Consumer Electronics Show, the marketing side of me just couldn't resist recounting the "what not to do" of tradeshows - illustrated by real life examples.

Here I'll list the tips, and in subsequent posts, I'll tell the stories - some of them even include photos of offending behavior!

1. Don't disgust your customers
2. Don't confuse your customers
3. Don't make your customers nervous
4. Don't ignore your customers
5. Don't assume your customers care (it's your job to make them care)
6. Don't let your team behave like barbarians
7. Don't be a Little Fish in a Big Pond, when you can be the Big Fish in a Little Pond!
8. Don't substitute Cleavage for Content